fashion designing

“I think there is beauty in everything. What ‘normal’ people perceive as ugly, I can usually see something of beauty in it.”

—Alexander McQueen

This study investigates and proposes new design characteristics for the Versace luxury brand that can impact products category and consumer characteristics

It is necessary for luxury brands to focus on innovative design characteristics and to specify the different needs of consumers through fashion-related behavioral factors. This proposal of the new design will be useful for Versace luxury brand in designing products and planning marketing strategies by offering specific products for luxury brand consumers.

Parisa Azizi

Graphic and Fashion Designer